This first article explains why you might want to store logs and BI data in a machine readable format. https://journal.paul.querna.org/articles/2011/12/26/log-for-machines-in-json/ The second two get at how you might do that and be able to transition/re-purpose your existing relational stores into a cloud based scalable framework. http://docs.mongodb.org/ecosystem/tutorial/use-aggregation-framework-with-java-driver/ http://www.bityota.com/3-steps-to-analytics-on-mongodb/ Logging might present a relatively low profile target for schema-less implementation and give you a chance to expose your organization to an important technology for modern web development. With your foot in the door you might convince them to add usage auditing and before you know it you are doing up front analysis on usage in front of your next project.